Developing visual communication strategy and graphic design both print and digital materials. Piaggio has four brands: Vespa, Moto Guzzi, Aprilia and Piaggio itself. While we designing for Vespa, it’s all about youth, vintage yet modern. They have to look chic and fun. Speaking of Moto Guzzi, it’s bolder with black in domi- nant, with a touch of classic and gentlemen moodboard. Similar with Aprilia, but this one is talking about sport and race, so we put red color for bravery, clean and modern looks for exclusiveness. Last, we made Piaggio Website. It’s about urban, city and sophisticated. So that, blue is the main color for trusted, modern, smart and futuristic.

launch site
piaggio.co.id vespa.co.id motoguzzi.co.id aprilia.co.id