A key player in the Indonesian Instant Noodle Market, ABC President is the leader in instant noodle hot flavoured categories. For over 25 years, ABC President has been a pioneer in the Indonesian food and beverage industry. Taking our clients vision for a fresh approach to packaging, we created new food photography sessions to highlight their products. Next, we collaborated to design renewed packaging for their ABC Selera Pedas line of instant noodles, bringing an energetic perspective to a national favourite.