A household name and leader of the Indonesian Fast Food Industry, Es Teler 77 combines favourite traditional Indonesian cuisine with the modern fast food concept. Its signature “es teler” ice dessert is complimented with Indonesian delicacies such as “otak-otak goreng” (fried fish cake) and its famous “bakso” (meatball). With the aim of broadening their appeal to a wider audience, we teamed up our collective ideas to reinvigorate Es Teler 77’s packaging to enhance a modern and eco-friendly feel. We also developed and designed the Es Teler 77 website to resonate a “younger” persona.

launch site
esteler77.com