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Eat Sambel Packaging Design

Chili paste “sambal” is synonymous with Indonesian cuisine and Eat Sambel is the unconventional, trendy brand bringing packaged sambal to the Indonesian public. With three beloved variants of sambal, Eat Sambel appeals to the modern Indonesian’s traditional palate.

Eat Sambel

Packaging Design

Eat Sambel Packaging Design
Eat Sambel Packaging Design
Eat Sambel Packaging Design
Eat Sambel Packaging Design
Eat Sambel Packaging Design

DNA’s aim was to convey both the traditional yet up-to-date look of Indonesian sambal. Simple colours were adopted along with eye-catching graphics that resonated a feeling of familiarity and comfort but also proclaiming itself as a new, fresh and novel brand.

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